My version of how to use AI in marketing is narrower and less exciting than either camp promises: it's a research assistant and a second pair of eyes, not a replacement for the judgment you already have about your own practice.

You have done the work to bring clients in. Your marketing is performing reasonably well. And then your clinicians are not keeping those clients as long as they could. If you could help your team retain each client for even one more session, the ripple effect would be significant. Your marketing ROI would improve. Your clients would experience more meaningful clinical outcomes. And your associates would feel more grounded in their work.