Webinars for Group Practice Owners
The Tools You Need to Build a Successful (and Profitable) Group Practice
Running a group practice comes with unique challenges—and opportunities. This webinar series is specifically designed to address the questions and needs of practice owners just like you.
Registration Details
Registration is required to:
Attend the live session
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This ensures you stay connected to the ongoing learning that comes from this conversation.
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Register below to save your spot, submit your questions in advance, and receive the recording after the session.
Contractor to Employee: Real-World Group Practice Experiences
Live Discussion | March 6th at 11:00 am PST
Many group practice owners are asking important questions about switching from contractors to employees — and for good reason. This decision has significant financial, legal, and leadership implications, and there’s no one-size-fits-all answer.
To support thoughtful, informed decision-making, we’re hosting a live discussion with 4–5 established group practice owners who have made the shift from contractors to employees. These owners will share their real-world experiences, including what prompted the change, what they learned along the way, what surprised them, and how the transition has impacted their practices.
This conversation is designed to help you:
Learn from lived experience, not theory
Better understand the factors that may be relevant to your practice
Ask more informed questions as you consider next steps
Important Notes:
This session is not HR or legal advice. Every practice operates within a unique context, including province, size, growth stage, and risk tolerance. If you are considering this transition, working directly with an HR consultant or employment lawyer is essential.
Because of the nature of this topic, this session will not be recorded for the purpose of sharing afterward. Attending live is required.
Participants are invited to submit questions in advance and are encouraged to attend live to engage in the discussion.
This topic may be expanded in the future through a more formal, paid training or presentation, potentially alongside an HR consultant, for those seeking deeper support.
Who This Is For
This live discussion is designed for group practice owners who are:
Currently operating with independent contractors and actively exploring a shift to employees
Feeling uncertain about classification and wanting to better understand the real-world implications
Looking to learn from other owners’ experiences before engaging an HR consultant or lawyer
Interested in thoughtful, values-aligned leadership decisions — not quick fixes or blanket advice
This conversation is not intended for:
Solo practitioners
Those looking for legal or HR advice specific to their situation
Practice owners wanting a definitive “right answer”
The focus will be on shared experience, reflective learning, and helping you ask better questions as a CEO of your practice.
Register for the Contractor to Employee: Real-World Group Practice Experiences
PROPOSED WEBINARS
PROPOSED WEBINARS
Date TBD
Get Found Online: Practical SEO for Group Therapy Practice Owners
Your clients are searching for support every day—can they find your group practice online?
This interactive session, led by SEO expert Tedi Bezna, is designed to help group practice owners cut through the noise of digital marketing and finally understand what it takes to show up in Google searches—without needing a tech background.
You’ll discover how to:
Demystify SEO: Understand what search engine optimization actually means for therapy practices, and how it directly affects your visibility and referrals.
Organize Your Website for Growth: Learn how to structure your homepage, service pages, and therapist bios so clients—and search engines—can easily navigate what your practice offers.
Write Content that Converts: Get practical guidance for writing website copy that balances clarity, compassion, and keyword strategy.
Leverage Local Search: Use simple, proven strategies to appear in “near me” searches and attract clients in your community.
Track Your Wins: Learn the basics of monitoring your rankings and website traffic so you know what’s working as your team grows.
Date TBD
Setting Your Website Up for Advertising Success
Date TBD
AI Search Optimization for Group Practices
Presented by Tedi Bezna, Founder of Searchlight Digital
Artificial intelligence is changing the way people search for mental health services—and it’s never been more important to ensure your group practice stays visible, authentic, and trusted.
Join SEO expert Tedi Bezna for an insightful session on how AI is transforming SEO—and what group practice owners can do to stay ahead. You’ll explore how to show up naturally in both traditional and AI-powered search (like ChatGPT and Google’s AI Overviews) using strategies rooted in real connection, not algorithms.
You’ll walk away knowing how to:
Understand the New Search Landscape: See how AI powered searches are reshaping online discovery and what that means for group therapy practices. Learn the difference between GEO, SEO and AIO!
Implement Human-Centered SEO: Build credibility and visibility through authentic storytelling and consistent, client-focused messaging.
Structure Your Site for AI Success: SEO is about more than just tactics, it’s about how you approach building & optimizing your site for connection. Learn how to structure your website to help grow your team’s case load and attract new clients to your practice.
This isn’t about gaming the system—it’s about making sure your group practice continues to thrive in an evolving digital world.
Presented by Tedi Bezna, Founder of Searchlight Digital
Thinking about running ads for your group practice? Before you spend a dollar, your website needs to be built to convert visitors into clients.
In this focused, strategy-driven session, Tedi Bezna will show you how to prepare your practice website for paid advertising—ensuring every click counts.
Optimize for Conversions: Create pages that guide visitors to book consultations or join your programs with ease.
Track What Matters: Set up Google Analytics and conversion tracking so you can confidently measure ROI and make data-informed decisions.
Plan Campaigns That Fit Your Practice: Align ad spend, goals, and messaging with your team’s capacity and client demand.
Design High-Performing Landing Pages: Build pages that spotlight your specialties, therapists, and group offerings—and inspire action.This isn’t about gaming the system—it’s about making sure your group practice continues to thrive in an evolving digital world.
This workshop is ideal for practice owners ready to move beyond “just having a website” and into a data-driven approach that fuels growth and sustainability.
About Tedi Bezna
Tedi is the founder of Searchlight Digital, an all-Canadian, all-women search engine marketing agency. With over 11 years of experience in digital and search marketing, she and her team have supported over 650 websites in improving their online visibility, conversions & revenue. Specializing in working with health & wellness businesses, Tedi and her team take an integrated, people-first approach to connecting you with your ideal clients online!
Frequently Asked Questions
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Frequently Asked Questions •
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Each session is designed to give practical, actionable strategies you can implement immediately in your group practice—from improving your website, to optimizing for search engines, to preparing for paid ads.
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Yes! Recordings will be available. That said, we encourage you to show up live with your camera on and be ready to engage—this is when you’ll get the most value through interaction and exercises.
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No problem! A recording will be sent to all registered participants so you can watch at your convenience.
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Each webinar is $97 individually. Save 10% when you purchase all three as a package.
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The first two workshops are approximately 90 minutes, including time for Q&A, and the final one is 60 minutes.
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No experience is required! These webinars are designed to be beginner-friendly while still offering strategies that benefit experienced practice owners.
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They’re designed for group practice owners and leaders who want to attract more clients, improve online visibility, and grow their practice effectively.
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You’ll receive a confirmation email with links and instructions for joining live, and recordings will be sent after each session to your registered email.