The Ambition Alliance
An intimate mastermind for Canadian therapists ready to grow from private to group practice — with direct coaching, community, and everything you need to launch with confidence.
Your caseload is full, your schedule is maxed out… but your vision for impact is even bigger.
Join the next Ambition Alliance Cohort
A unique program designed exclusively for Canadian therapists ready to transition from private practice to building a successful group practice. Each quarter, the Ambition Alliance brings together a supportive cohort of Canadian therapists to spend three transformative months learning the ins and outs of creating and growing a group practice.
Our next cohort starts Monday, October 20!
8 Weeks of Guided Support
Transition seamlessly from private practice to group practice.Discounted Individual Coaching Sessions
Receive 20% off personalized, one-on-one guidance to meet your specific needs during the three-month course period.Community Group Chats
Ongoing support for quick questions and advice via Voxer.6 Group Calls
1.5 hour live Zoom calls where you experience collaborative learning with like-minded therapists.3 Months of Group Practice Connection
Stay motivated and supported once you launch with the support of the Group Practice Connection community and resources.Library of Resources and Templates
Access a healthy library of customizable templates to create a group practice that works for you during the course of the program.
WHAT MAKES AMBITION ALLIANCE DIFFERENT?
The Ambition Alliance Was Created for You
There are lots of programs out there teaching you what to do to start a group practice. Ambition Alliance is different because we don’t just give you information — we walk with you through the process.
Here’s how we stand apart:
Small Group Size (6-8 Therapists)
You’ll never feel lost in the crowd. Every call gives you personal attention and space for your specific questions.
Live Coaching & Expert Guidance
Learn directly from me and trusted Canadian contributors who’ve built group practices and businesses in the Canadian context.
Coaching & Curriculum Hybrid
You’ll access a full library of templates and training, but the real magic happens in the live coaching calls, Voxer group, and your included 1:1 session.
Community Support
Build connections with like-minded therapists who will cheer you on every step of the way.
Momentum That Continues
Instead of finishing the program and wondering “what’s next?”, you’ll roll right into three months of the Group Practice Connection community so you keep growing with support.
With other programs, you’ll get education. With Ambition Alliance, you’ll get transformation — clarity, confidence, and a practice plan that works for you.
What to Expect?
Together, We’ll Answer The Questions That Have Been Keeping You Up At Night
What’s the difference between independent contractors and employees, and which is right for your practice?
How do you manage finances to build a sustainable business?
What makes an effective hiring process, and how do you attract quality therapists?
How can you support your team with identifying their ideal client and growing a caseload?
What systems and processes do you need to ensure your practice runs smoothly?
How do you find, hire, and retain excellent therapists?
We’ll also tailor the program to address your specific needs and concerns — your approach is unique, and your practice should be too.
What will I learn in Ambition Alliance?
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Led by Lisa Catallo and Marshall Stern, you will create your Business Blueprint. This week will be about identifying your ideal client and therapist, clarifying your vision for your business, and stepping into your role as a CEO
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Creating and clarifying how your business will run is one of the first steps to building a business that works for you. Lisa will lead you through identifying the core systems for your group practice, and examples of wordings for your standard operating procedures.
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After you have identified WHO you want to hire, we will dig into how you will bring them into your business. Lisa will walk you through the posting, interviewing and onboarding systems YOU want to simplify your life and instil confidence in your new team members.
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So you have a plan for building a team, and now you need to bring in clients! Lisa will walk you through brainstorming a marketing and networking plan to bring in the ideal client for your practice and your therapists.
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Rather than offering the same split that everyone else around you is doing, we will dig in and make sure that you are creating an offering that works for you and your business. Lisa will lead you through identifying your costs, how many sessions your therapists need to be seeing, and what compensation can look like for your business.
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Planning ahead for the culture that you want for your group practice will help you create a place that you love and your therapists buy into. Lisa and Marshall will guide you through identifying who you want to be as a leader, and how to create the type of connection you want with your team.
Your Guides for Ambition Alliance
Lisa Catallo - Your Host & Guide
When I decided to build a group practice, I was excited but overwhelmed. I spent hours researching, reading, and networking, only to find that most resources catered to American therapists. Starting out, I relied on trial and error, advice from lawyers and accountants, and a lot of determination.
Fast forward seven years: I’ve built two successful Canadian group practices. One of them now operates across two locations with multiple disciplines, blending contractors, employees, and subletters. One thing that I’ve discovered in starting a group practice is that it can be really lonely. Being in private practice limits your contact with other therapists, and being a “boss” or owner of a group practice can narrow that opportunity for connection even more.
On top of that, there was no one out there who was Canadian and supported other Canadians who were wanting to expand their practices into a group practice.
Starting and managing a group practice can feel isolating, but it doesn’t have to be. That’s why I created this program—to help Canadian therapists like you succeed, connect, and grow.
Marshall Stern - Contributor
Marshall Stern isn’t your typical business coach. With over 35 years of hands-on entrepreneurial experience, he’s been building, scaling, and leading companies long before “coaching” became a trend.
Marshall has guided thousands of business owners to move past the overwhelm of daily operations and step confidently into their role as visionary leaders. He helps new entrepreneurs get clear on their goals, simplify the chaos, and set a strong foundation for sustainable growth.
Marshall’s experience and focus on leadership in small business, will help you start your group practice with your best foot forward. Create a business that works for you!
Alison Maratos - Contributor
Alison Maratos brings a wealth of knowledge as both a seasoned therapist and a successful group practice owner. With over two decades of clinical and leadership experience, she knows firsthand the challenges (and rewards) of growing beyond a solo practice.
Alison has supported countless therapists in building practices that honour their values while staying grounded in practical systems. She understands the fears that come with expansion—hiring, contracts, finances—and offers guidance that makes the process feel manageable and clear.
Her expertise in group practice development will help you avoid common pitfalls, strengthen your leadership skills, and create a practice that thrives without burning you out.
Not Sure If a Group Practice Is Right For You?
Maybe you’re interested in everything you’ve just read — but you’re still trying to decide if a group practice is the best route for you. The great news is that this program will provide you all of the information you need to make an informed decision.
What You’ll Receive
(and Your Investment)
Similar programs charge $4,500–$10,000 — often with larger groups and less direct support. Ambition Alliance is intentionally designed to be more intimate, more Canadian-focused, and more accessible as your first step into coaching.
Joining Ambition Alliance means stepping into a space where your group-practice dreams meet informed strategy and genuine support. Over our three months together, you’ll enjoy:
8 Weeks of Guided Support — a cohesive pathway from private practice to group practice, with community and clarity at every step.
A Library of over 100 Templates - start your group practice with the paperwork you want and need for a successful launch.
1 Individual Coaching Session — laser-focused, tailored advice just for you.
Community Group Chats (Voxer) — quick answers, candid encouragement, and micro-coaching between calls.
6 Live Group Calls — real-time teaching from Lisa, our Network Contributors, and connection with like-minded therapists navigating the same journey.
Accountability Partners — keeping you motivated, grounded, and moving forward.
Your Investment
This transformational journey is available for:
3,500 + GST
or3 monthly payments of $1400
We're talking about more than education—you’re investing in clarity, community, and confidence as you build a sustainable group practice that reflects your values and vision.
Ready to Get Started?
Your Future Group Practice Is Calling
Sign up for a FREE 15-minute video call where I can answer your questions and help you decide if the Ambition Alliance is right for you.
FAQs
Is Ambition Alliance right for me if I’m just starting my private practice?
Ambition Alliance is designed for established therapists who are building or growing a group practice. If you’re brand new to private practice, our Accelerate Your Practice program is a better starting point.
Will this program help me make more money?
Yes. You’ll learn how to increase your income without adding more client hours—through stronger systems, clearer financial planning, and confident leadership that supports sustainable growth.
How much time will I need to commit each week?
Plan for about 2–3 hours per week between calls, implementation, and using the tools and templates. The program is designed to fit into your life while still moving you forward.
Do I have to be Canadian to participate?
Yes and no. Everything we teach is designed for the Canadian context—our financial systems, regulations, and realities as practice owners here. The foundations and concepts are applicable no matter where you live.
What if I’m not ready to hire yet?
That’s okay. You’ll still benefit from strengthening your systems, leadership mindset, and business foundation so that when you are ready to expand, the path will feel clear and doable.
What kind of support will I get?
You’ll have access to group coaching calls, a library of done-for-you templates, a Voxer group chat for between calls, and a supportive community of fellow Canadian group practice owners. You’ll also get direct mentorship and feedback so you’re never left figuring things out alone.