“What Should I Be Making?” — Getting Clear on Profit, Pay, and Purpose in Your Group Practice

One of the most common (and loaded) questions I hear from group practice owners is this:

“How much should I be making?”

It’s often whispered with a mix of uncertainty, guilt, and even shame—as if asking about money is somehow a betrayal of the work we do as helping professionals. But the truth is, your paycheque is one of the clearest indicators of your business’s sustainability. It’s not just okay to ask this question—it’s essential.

Let’s unpack it.