Meet Your Strategic Partner

Alison Maratos

RSW & Owner of a Successful Group Practice in Ontario

Who I Work With

Helping Canadian Therapists Turn Overwhelm into Opportunity.

Alison Maratos is a Registered Social Worker in Ontario with more than 30 years of experience as a therapist, group practice owner, and educator. She brings a unique blend of clinical expertise and practical systems thinking to the work she does with clinicians and group practice teams.

A Commitment to Ethical Practice

Alison has a special interest in supporting both clinicians and administrative staff to practice ethically and with confidence. She provides tailored training for administrative teams within group practices, and works with contractors to strengthen their documentation skills, including effective and ethical chart notes.

Her approach is grounded, clear, and practical—helping teams feel equipped rather than overwhelmed when it comes to the foundational aspects of ethical practice.

Supporting Our Community

Group Practice Connection and Ambition Alliance calls
Creating resources, templates and workshops to help you succeed as a CEO
Teaching and supporting at retreats
Expanding her role as our community continues to grow

Her ability to integrate clinical knowledge with the operational needs of a practice makes her a trusted guide for owners, clinicians, and admin staff alike.

Support for Canadian group practice owners

Beyond the Practice

In addition to her clinical and consulting work, Alison teaches at Wilfrid Laurier University, guiding new professionals as they take their first steps into private practice. She is also the founder of her own group practice, which gives her direct insight into both the challenges and the opportunities practice owners face.

A Great Fit for Our Vision

Alison’s expertise and presence align closely with our values of collaboration, excellence, and sustainability. She understands the importance of creating strong systems that allow practice owners and their teams to focus on what matters most: serving clients well and caring for themselves along the way

Frequently Asked Questions

• Frequently Asked Questions •

Alison gets both the clinical and the admin sides, because she’s lived and loved both. She helped group practices build clarity around legal, ethical, and client-care protocols—especially around chart notes and documentation confidence. Her workshops leave Associates feeling inspired, accountable, and actually equipped to show up bold and ethical.
I love being a group practice owner and helping others build their dream practice too. I have developed a unique expertise with regard to building a successful group practice. But I am not an expert. Because I never want to stop learning, so I love the fact that I get to:
- learn from you
- find answers to the questions you have
- learn from other professionals who support us and our businesses.
And I want to use all of that knowledge and all of the skills I’ve gained to help you do the same.
As I continue to learn and observe, I walk just that much further ahead of you so that I can share my ups and downs to help you avoid them and become the business person you dream of. I have also learned that just as each person I work with, you also have a different vision for how you want your group practice to look.
Maybe you want a multi-disciplinary clinic. Or you want to have five therapists who all see children. Or maybe you just want to have one other person on board who does therapy the same way that you do. Let’s discover what your ideal group practice looks like and build it together.
- A proud Bernedoodle mom and hockey fanatic.
- Self-described “ADHDer with shiny object syndrome,” striving to channel all that creative energy toward meaningful systems and support for therapists

"It has been a dream to open a group practice and after finally feeling like the right time had come."

“I was so relieved to have found Ambition Alliance. My expectations of the course far surpassed the standard 'how to's' and 'checklists' I have come across prior. The course information, resources, support and guidance allowed me to really bring my dream to life and my group practice in motion. I truly feel I am on the road to success! Moreover, Lisa's authenticity and compassion conveyed in her teachings really provided a safe, non-judgemental space for questions, and encourage a personal group practice journey for each of the therapists."
- Lucinda Bibbs, South Okanagan Counselling
"In talking with Lisa I felt less alone and unprepared as a new business owner."

“I felt heard and validated as I talked about my frustrations. Lisa was a very gentle and practical person and helped my look critically at my website and had a wealth of good suggestions. It felt like Lisa believed in me despite my own irrational fear and hesitation."
- Joanna Copeland-Butt, Wise and Kind Counselling
"None of this is taught in graduate school."

“Lisa put together a very engaging course for Canadian practitioners and shared her wealth of knowledge through her own experience of running a group practice and learning from the business resources that are out there. I have e a lot more confidence and and sense of what is involved in growing a group practice."
- Rachael Frankford, New Pathways Therapy
"Working with Lisa really helped me to gain the confidence to actually open a group practice."

It offered me some clarity about what I was taking on, and the steps I needed to take to move forward. It also connected me with some community!"
- Sarah Pullman, Mind Body Counselling
“I have used a few coaches in the past and by far Lisa was a better fit.”

“She knows what she is doing, and has brought perspectives that I had not even considered. She holds me accountable in a safe and respectful but effective way. She challenged my status quo and has pushed me out of my comfort zone into huge growth. I am very thankful for the continued support to help me reach my professional goals.”
- Tara M, Sea to Tree Health & Wellness Centre, Sooke, BC